What is the consequence for conducting irresponsible promotion of alcohol?

Conducting irresponsible promotion of alcohol can lead to possible fines as a consequence. This stems from the regulations in place aimed at ensuring responsible alcohol consumption and preventing harm associated with excessive drinking. When promotions are deemed irresponsible — for example, promoting binge drinking or targeting underage individuals — regulatory bodies may impose financial penalties on businesses or individuals who violate these guidelines.

The rationale behind this is to discourage practices that can lead to social harm and to promote a culture of responsible drinking. Fines serve as a deterrent and help maintain standards within the hospitality industry, ensuring that alcohol is marketed in a way that prioritizes public health and safety. While other consequences such as legal action, license suspensions, or community service might also be relevant in various situations, fines are the more immediate and common penalty for promotional misconduct in relation to alcohol.