What is one key responsibility regarding alcohol promotions outside licensed premises?

One key responsibility regarding alcohol promotions outside licensed premises is to avoid promoting alcohol in a way that appeals to minors. This is essential because the objective is to minimize underage drinking and ensure that alcohol-related advertising complies with legal and ethical standards.

Promotions that are attractive to minors can lead to increased accessibility and normalization of alcohol consumption among younger individuals, which is detrimental to public health and safety. It is crucial for licensees and those involved in alcohol promotion to act responsibly and ensure that their marketing strategies do not inadvertently target or appeal to younger audiences, thereby upholding the integrity of alcohol regulations and contributing to a safer community.

This focus on responsible marketing is aligned with New Zealand's commitment to reducing alcohol harm and keeping young people safe from the risks associated with alcohol consumption.